Cold & Flu

February 8th, 2018

Health officials are reporting that this year’s flu season is now more intense than any since the 2009 swine flu pandemic, so CPG retailers and manufacturers must be prepared when the flu sweeps through town. Since market nuances are very important, check out IRI’s research here to find out how specific regional markets are being impacted by the flu and how correlating purchase behaviors vary at the market level.

IRI-Flu-Trends-Report