Red Divider

Metrics That Matter

May 10th, 2018

IRI’s latest Point of View, “Merchandising Strategy: Optimize In-Store Performance for Growth with Metrics that Matter,” demonstrates how CPG manufacturers and retailers use big data and analytics to drive successful… Read more »

Digital coupon redemption up by 47%

February 15th, 2018

CPG firms looking to cater to coupon-clipping consumers need to strike the right balance of print and digital media. Full story