Case Studies
The retail landscape is littered with celebrity brands that have tried, and failed, to successfully engage retailers and consumers alike with product offerings that fill a clear need. Despite being an internationally recognized figure in food, Martha Stewart had never launched a line of food products at retail.
We developed Martha Stewart Kitchen, a grocery retail brand of frozen and prepared food products, with inspiration from Martha’s favorite and most famous recipes. Our strategy and creative teams collaborated to produce the packaging, custom photography, retail sales materials, the website and engaging social media and digital content to drive consumer brand awareness.
In just 24 months, we have taken Martha Stewart Kitchen from concept to shelf… including manufacturer sourcing, product development and testing, packaging design, custom photography, and distributor and retailer sell-in.
The program has grown from no market presence to 23 retail banners and 13,000 stores in two years…and still growing.
