Situation

How does an East Coast brand expand distribution across the country in the highly competitive, ever-growing gluten free cookie space dominated by national brands like Tate’s Bake Shop, Enjoy Life and Glutino?

Solution

Market Solutions is engaged to represent Goodie Girl everywhere from the Midwest to the Pacific coast, and nationally at Target. We employ a “land and expand” strategy to win new distribution with targeted retailers, leveraging the brand’s momentum plus active Trade spend and consumer marketing to make sure buyers can’t say No.

Success

• Significant distribution growth over a 3+ year partnership
  • 15+ retailers won
  • Net Sales $8.7MM (+63% to PY 2019)
• #4 ranked gluten free cookie brand nationally (+4 spots in 3 years)
• Fastest growing GF cookie brand