Case Studies

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Situation

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How does an East Coast brand expand distribution across the country in the highly competitive, ever-growing gluten free cookie space dominated by national brands like Tate’s Bake Shop, Enjoy Life and Glutino?

Solution

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Market Solutions is engaged to represent Goodie Girl everywhere from the Midwest to the Pacific coast, and nationally at Target. We employ a “land and expand” strategy to win new distribution with targeted retailers, leveraging the brand’s momentum plus active Trade spend and consumer marketing to make sure buyers can’t say No.

Success

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  • Significant distribution growth over a 3+ year partnership
    • 15+ retailers won
    • Net Sales $8.7MM (+63% to PY 2019)
  • #4 ranked gluten free cookie brand nationally (+4 spots in 3 years)
  • Fastest growing GF cookie brand

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