Situation

Topical magnesium used as a pain reliever and for management of skin conditions like psoriasis is a growing trend in the US, but is not widely known.  Abundant Natural Health had already found significant success in Australia both with retailers and the medical profession, but the brand needed help entering the US market to take full advantage of growing attention being paid to magnesium.

Solution

In-depth IRI analytics that identified the best consumer targets and retailers for US launch as well as the development of a US brand presence including website, social and digital media campaigns.

Success

• Built a custom Shopify Store that increased total visits 262%
• Collected 1st party data for retargeting and communication
• SEM (Search, Shopping, & Display) Impressions increased 253% & CTR increased 3.5%
• Social Ads reach increased 839% and impressions increased 679%
• In-store placement in CVS Health, HUB locations as well as The Vitamin Shoppe.
• Online placement via Walmart Marketplace and Amazon