April 12th, 2018

The ready-to-eat popcorn category shows no signs of fizzling, said Fauzia Haq, senior director of marketing at PepsiCo, Inc. Leading the competitive snacking segment is PepsiCo’s Smartfood brand, which captured a nearly 40% market share in the past year, according to the data from Information Resources, Inc. (I.R.I.).

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