Analyzing shoppers’ choices at the meat counter

January 17th, 2019

Pork shoppers tend to spend more money at the supermarket than beef or chicken shoppers, and make more frequent grocery shopping trips, according to the “Dinner at Home in America” report from the National Pork Board. The report analyzes how shoppers make their decisions on when to buy meats, including what occasions they shop for and how that influences their decisions.

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