Category Analysis and Performance Optimization

We begin with a deep understanding of your product’s category and where your brand fits into the existing competitive landscape. We do this work by leveraging our multi-year partnership with IRI, the premier sales data aggregator in the US, covering nearly every major retailer to the category, segment and SKU level.

• Who is your competition?
• What is the market share landscape?
• Where can we define “white space” within the category?

PRODUCT / BRAND POSITIONING

We can help develop or further define your brand’s positioning in the marketplace, or we are happy to work within brand positioning you already have in place. It is critically important your brand and products enter the market with a clear voice and reason for being.

• Who is your target consumer?
• Why is your brand different or unique?
• When and how will your products be used?

Pricing Strategy

Ensuring your products are priced appropriately ensures both retailer and consumer expectations are met when considering your brand. We can develop pricing for your products based on cost of goods and our understanding of the market or can work within your existing price structure.

CONSUMER RESEARCH

Insight into consumer behavior is essential for efficient, effective response to the competitive landscape. We offer in-house traditional and online research capabilities designed to ensure your brand is positioned for success.

• FDA / USDA label compliance
• Online and in-person consumer sensory panels?
• Specification management
• Consumer response and call center services

SALES STRATEGY AND EXECUTION

Our team brings extensive sales management experience to bear on your business. Whether your brand’s distribution is just beginning or is well established, we have the retail connections and expertise to win at retail and drive sustained growth.

• Where will we reach the target consumer?
• What sales channels and geographies make the most sense?
• What trade support will be needed?

CONSUMER MARKETING COMMUNICATION

Consumer marketing is a crucial component of any successful brand’s development and growth. We have in-house resources to execute communication programs that begin with solid branding strategy and result in increased awareness and consumer purchase intent.

• Packaging design
• Product photography
• Brand marketing development and execution: digital, social, experiential, direct.

BRAND RETAIL ACTIVATION

Through our network of strategic partnerships, we can help drive engagement for your brand at retail.

• Direct to consumer and eCommerce fulfillment
• Store-level product audits
• Product sampling
• Merchandising